Search Engine Optimisation

Our approach in search engine optimisation is aiming for natural rankings rather than forced rankings. The main difference is natural rankings will build slower but will remain over a period of time however forced is achieved over a short period of time but it is not sustainable. Natural is in reference to making sure that the sites keywords appear in the title, url and content of the sites pages not just in the meta tags and also link building on sites which have a good page ranking. Forced is in reference to things like link farms, spam marketing and browser tricks to put hidden keywords in the content.

With every website we create we make sure that the requested keywords appear naturally in the content of the website and that the url's of the site are search engine compatable. We also add the new site to the major search engines like Google, Bing, Yahoo ...

If you are unsatisfied with the results of your current SEO for your website we can review your website and search terms and come up with a solution based on your requirements and budget.

However you must be aware that if your aiming for good search engine rankings it is not an exact science. It is something that you need to review once a fortnight or month to see how your rankings are going. This can be done in about half an hour of your free time for up to 10 keyword phrases.

As part of SEO once you are satisfied with your rankings and you are looking for more hits to your website advertising is the next avenue to approach. Advertising can be online or via other media, once again depending on budget.

Some of the ideals of SEO are to make sure you reach your target audience, to aim for specific keyword phrases rather than single keywords and to make url's easily readable by search engines and repeat visitors.